Level Up Your Marketing

Clients often assume that a fancy website is going to solve more of their business problems than it will. Good marketing tools (like a website) are powerful, but they won’t fix a set of problems that afflict businesses across all industries. Those problems include business leaders’ limited beliefs about what is possible, unrealistic views about what the world really needs from them, and inability to see their potential to serve and succeed. Most people are far too hard on themselves, and underestimate the good they bring to the world.

Sometimes businesses need an outside voice to believe in their vision or help simplify their message to bring the best results. All businesses get to points when it is a time for change. As you serve your clients, your community, and your team, growth (and refinement) become necessary – a change in focus and tools to help you get to higher ground in your business. Together we can create a plan to help your business get to the next place.

We often find it is more helpful to understand where you are and create a solution that helps get you to the next stage in the life of your business. Here are some of the common places we find businesses in, and how we can help:

1. Launch

Launching is the transformative action when you step forward with your ideas and marketing materials to reveal your business to the world. This usually includes a website, social media launch, and some basic print materials. If you have the funds, a promotional video is very powerful. A launch transforms you from someone with a lot of great ideas to someone actively solving their customers’ problems and getting paid for it. A launch requires you to step out in faith and commit to making the world a better place. We can come alongside you, be your biggest cheerleader, and get you over the finish line to propel your business into the marketplace.

2. Upgrade

An upgrade allows you to get rid of old concepts of your business and outmoded marketing and branding materials that no longer represent who you are. You may have had a website that worked for the first few years you were in business, but now it is outdated,  lifeless, and doesn’t inspire confidence in who you are today. Now is the time to update your identity. You have deepened the caliber of your expertise and are ready to implement solutions for a wider audience. Let us help you tell a more powerful story that can get you deeper into the hearts of your customers. We can affirm where you've been, assess where you are today, and help you pick out the GOLD as you step into a new identity.  This often looks like a more professional brand with a supporting website and communication that more accurately shows your expertise and experience.

3. Build Your Legacy, Tell Your Story

There comes a time when business owners stop thinking so hard about feeding their family, making payroll, and growing their business, and more about what they will leave behind to future generations. One of the ways we can help is to create images, video, and marketing materials to support an organization's vision and culture. This will help ensure your business will retain its vision long after leaders and owners retire. Storytelling is vital to both members within an organization and community constituents to maintain a legacy for generations to come.

4. Simplify / Specialize

Each business goes through phases in which it grows up and out. As businesses mature, they are refined to be more authentic and potent version of themselves. For some business leaders, this means automating or moving certain services online. Leaders may focus on reaching a broader audience through speaking engagements and building up their platform. Other business leaders may choose to simplify and eliminate services to concentrate on more one-on-one time with their intended customer base. We create marketing materials to help businesses refine their vision and send consistent and powerful messages. Businesses are able to distill and simplify each message to be deep and impactful.

5. Walk through a Crisis

These are strange times we are living in. The leaders who survive a crisis are the ones who adapt quickly, are realistic about what is happening in the world, and can convey with confidence that good will prevail. Leaders must be creative and innovative, and to pivot their business model to survive. Good marketing can help you to keep the train on the tracks - to create relevant communication, address the difficulty of current issues, and relay competent and timely solutions for your customers’ problems. All businesses will feel the impact of the 2020 COVID-19 pandemic and the resulting economic downturn. We can help you to create a process for crisis communication, evolve your marketing strategy and allow your business to thrive.